We are a search engine optimisation or SEO agency with a difference. We build our campaigns around your business and objectives, not around a blanket SEO strategy where one size fits all. It is this approach which enables us to work with a diverse range of clients, from global brandsto locally focused SMEs.

A truly organic SEO strategy is built for and around you, not picked from a shelf, so we ask questions to tailor our offering like:

  • What are your overall business goals?
  • What are your Website Goals?
  • How do you make money?
  • Who are your customers?
  • Who are your competitors and what do they do well?
  • What are your products and services and why are they the best?

We do this because every business is unique. Your business, product, and service are unique and exciting, so shouldn't your SEO campaign be a reflection of this? We think yes.That is why we deliver SEO solutions that are custom built around your brand, objectives and unique selling points.

Search Engine Optimisation

Visibility is vitally important to search engine optimisation, but it has to be the right kind of visibility. Traffic is important to achieve your website goals, but it has to be the right kind of traffic. Think about your business and your website for a minute in relation to this example:

If you are an accountant in London, how much return are you going to get from channelling your resources into competing for the generic keyword 'accountant'? It might have 5,000,000 people search on a monthly basis, but only a fraction of those are relevant to your business. The core of the search engine optimisation process is identifying what is going to make you money, only then should you start to look at visibility and the available opportunity.

We speak to businesses on a daily basis who have experienced higher visibility, increased traffic but no impact on their bottom line. Our goal focussed search engine optimisation campaigns deliver return on investment, whether you are spending 400 pounds per month or 40,000!

Extra pageviews are worthless if the only thing they achieve is to drive your site conversion into the ground.

Best SEO Company

There are many claims to the title of 'best SEO company' but in our experience there is no such thing; it is about finding the RIGHT company to suit your workflow, resources and objectives. This can only happen by working in partnership, just as we have experienced from working with Google as Analytics Certified Partners.

Flexibility is at the heart of our search engine optimisation services. We structure our pricing so you can bolt on additional services to suit your business calendar. If your campaign needs additional content, or link building at certain points throughout your financial year we have the flexibility to provide bespoke packages to support your annual objectives.

SEO City Search Marketing

We have been providing digital marketing solutions for over 15 years, so we have seen a lot of changes. We learned the importance of pre-empting technological developments and have guided our clients through the ever changing search marketing landscape.

We are a Colchester based search marketing agency with over 40 employees offering a spectrum of services including SEO, Pay Per Click Advertising, Conversion Rate Optimisation, Social Media Jumpstart packages, Brand Protection and Linking services. Insight from each of the services feed into one another, enabling us to remain at the cutting edge of search marketing, ensuring you stay ahead of the competition.

Contact a member of the team today to find out how we can work together to optimise your website's performance. More traffic. More Conversions. More Revenue.

The Sunday Times logo
"Making sure Google lists a website on its first page is the holy grail of merchants."
"There is no point creating a fantastic website selling wonderful products if nobody can find it."

Recent quotes from The Sunday Times on the importance of search engine exposure.

SEO News

The Digital Buying Process – Building Micro Processes
February 22, 2012

Learn about the digital buying process unique to your business and develop micro processes to engage your prospects. The latest in our series on digital strategy for SMEs. Continue reading

The Digital Buying Process – Finding the Beginning
February 15, 2012

Discover how to target your digital strategy toward the right people, with the latest in this series on informing strategy by mapping your customers digital buying process. Continue reading

The Digital Buying Process – Human Face of Digital
February 7, 2012

The lastest post in our series on the digital marketplace Continue reading

Follow Us!

Follow HP Group SEO on Twitter! Follow HP Group SEO on YouTube! Follow HP Group SEO on Facebook!


Some of our clients


You'll like this one... YoY bookings, Jan 10 vs Jan 2011... ready for it... drumroll... 465% increase!! What can I say but 'wow' and thank you so much!

Darren Bewley, DNA Kids Discos

We have exceeded the forecast we agreed in the contract by 97%. This is a great achievement. I must admit I did not really think you could do better than the forecast, which was very ambitious in my book, but you have proved me wrong and I like that.

Per Burmeister, Manager of Web Marketing,

James has made a positive impact on our PPC by continually delivering quality sales leads whilst actually achieving a saving in ad spend.

Gunni Page, Rose Calendars

I was amazed by the increase in revenue as a result of Conversion Rate Optimisation testing run by HP Group. The changes to my site resulted in a 73% increase in revenue.

Jeremy Turner, Tile Click Limited

The product pages now perform 28.7% better than they did before [the CRO campaign commenced] which has had a positive effect on our bottom line.

Jan Stockbridge, Great American Days

PPC and SEO campaigns are going so well we are selling record numbers of bookings which is creating more work for me and my team!

Darren Bewley, DNAKids