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What is CRO?

conversion rate optimisation

Conversion Rate is the engine that drives your online business.

What is CRO?

Conversion Rate is the engine that drives your online business.
Pay Attention to it.

The better your conversion rate is the better EVERYTHING else becomes.
Revenue = X (SEO Visits + PPC Visits + Social Media Visits + Email Campaign Visits + Direct Visits)
Rv = X ( (NSrchVol * RpCT) + (PSrchVol * CT) )

Conversion Rate matters! All elements of your marketing spend become more cost-effective when your site works better.

We guarantee that we will improve your conversion rate by a minimum of 5% but we have in the past improved performance by up to 133%.

Imagine you doubled your conversion rate:
1000 visits x 1% = 10 sales
1000 visits x 2% = 20 sales
1000 visits x 3% = 30 sales
1000 visits x 4% = 40 sales
1000 visits x 5% = 50 sales
Same visits. More money. Lots more money.

Enquiry websites should have an average conversion rate of 3-6% - we aim for 11%.
eCommerce websites should have a conversion rate of at least 2.2% - we aim for 5-8%