What is SEO?

search engine optimisation

SEO needs to be the cornerstone of your marketing strategy, and remains the most cost effective way of ensuring your prospective customers can find you online.

What is SEO?

Simply put, SEO is the process of improving a website or webpage's visibility within the natural/organic search engine results pages (SERPs). The primary objective being, traffic.

SEO from a Business Perspective

From a business perspective, the objective of SEO is to drive high quality and relevant search traffic to a website in an effort to:

  • Increase Brand Awareness
  • Increase Sales/Conversion and Marketshare
  • Brand Protection

Why is SEO SO important to you?

11 Billion Searches a Month

Did you know that there are over 11 billion search engine queries made each month? (March 2011)

How do you stand out from the Crowd?...

Now the dilema, with billions of web pages on the internet, how do you stand out from the crowd?



To be heard, you first need to be found...

So what is Search Engine Optimisation?

SEO is about ensuring your site gives the right quality signals to search engines. By doing so, you increase relevancy and chance of appearing for related queries.

The fundamentals of these signals is made up of two areas: On-page optimisation and Off-page Optimisation


What is On-page SEO?

On-page optimisation is about making your site and it's content:

  1. Accessible to search engines
  2. Well Structured
  3. Revelvant and Useful
  4. Targeted

What is Off-page SEO?

Off-page optimisation relates to references to your website and it's content elsewhere on the web.

A key factor in the success of any search engine is the accuracy of its results to a users query. Google were one of the first seach engines to pioneer the idea that importance and relevancy of a website can be told through its references, in this case, its links.

Off-page optimisation the process of building references/links from external sources. The best and most natural way to achieve this is through providing Good/Useful content or services which people will naturally be inclined to linked to.


A successful SEO campaign is one that focusses on both On-page and Off-page optmisation and thinks out side of the box.

Remember, Search Engines Change!

SEO is not a one-off activity, search engines change. Ulitmately, the most successful websites will be those that understand and embrace this by keeping up-to-date and being adaptive.

Finally, SEO is not "Get rich Quick!"

Longevity is sustained through nuture. As any good SEO agency will tell you, SEO is a long term process and should always be a central part of your Digital strategy.

As an SEO Yoda once said: ‚ Shooting stars burn bright but only for an instant...‘

Why choose SEO City to help your Business?

Maybe you know what search engine optimisation is, maybe you don't. Perhaps you just pretend to understand it. But whatever you know about SEO, you're surely aware that it's the marketing technique of the 21st Century, and a method of delivering traffic to your website that, when done well, is the most cost effective marketing tool any business will employ.

But if you can't harness this power, who cares? By running an SEO campaign with HP Group, you're hiring a direct line to some of the world's leading SEO experts, a team of people who live and breathe SEO and who, more importantly, can raise your visibility within the major search engines, and drive highly relevant traffic to your site.

We've enjoyed success with some of the UK's leading brands, as well as with many small and medium sized businesses. They choose us because of our reputation, but they stay with us because we make them money. Our focus on understanding businesses and customers – businesses and customers like yours – underpins our ability to deliver a level of return on investment that few of our rivals can match. For this reason companies of all sizes have chosen us to manage their SEO campaigns, or to take over their campaign from one of our less effective competitors. So, ready to pick up the phone yet?